Education
yuv® Ingredients
In this video you are going to learn all about the state of the art ingredients used in yuv®’s product lines.
Introduction to yuv®'s Innovative Colour System
Overview of yuv®’s commitment to safer, science-driven hair colouring.
Clean, Clinically Proven Ingredients
Vegan, cruelty-free, hypoallergenic, fragrance-free, and paraben-free formulas suitable for sensitive skin.
Free from Harsh Traditional Dyes
No PPD, PTD, TDS, or Resorcinol – replaced with low-sensitising MEPPD.
The Benefits of MEPPD
A safer dye molecule that reduces allergy risk.
Smart Use of Alkalisers
Combination of Arginine and Ammonia for customisable Demi-Permanent and Permanent colouring.
Role of Arginine
A gentle, naturally derived alkaliser that strengthens and conditions hair.
Use of Ammonia for Lift
Powerful penetration and colour lift in permanent formulas.
Fragrance-Free Philosophy
Avoiding alcohol-based fragrances for a gentler, irritation-free experience.
Combatting Metal Damage with Maleic Acid
Neutralises metal ions, protects hair bonds, and improves colour reliability.
Bond Protection Technology
Synergistic effect of Arginine and Maleic Acid for stronger, healthier hair post-colour.
Safe for Sensitive Areas
Approved for eyebrow use, demonstrating product safety and gentleness.
Easy-to-Use Gel Cream Consistency
Non-drip, smooth application for professional results.
Clinically Proven Safety
Tested to be non-irritating at recommended mixing ratios.
