Samantha Cusick

Samantha Cusick is a force in the hair industry, known for her unrivalled skill in balayage and colour and her savvy business acumen. 

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Her London-based salons, Samantha Cusick London, have become iconic destinations, frequented by media figures, celebrities, and influencers. As a global ambassador for leading hair brands, Samantha has built a connection that resonates with both professionals and clients alike. 

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Since opening her Notting Hill salon at 28, Samantha has expanded her business to Fitzrovia, emphasising the importance of team happiness and fostering the next generation of hair talent. Her approach combines self-confidence and expression, creating a welcoming community within her salons. 

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Recently, Samantha launched Stā Studios, a unique co-working and hybrid salon space in London designed to support stylists in a collaborative environment. With an unwavering drive to innovate, Samantha’s focus remains on evolving her brand, fostering creativity, and nurturing a community that inspires both her team and clients.

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