Perm / Demi Colour
.avif)
Unlimited customisation
Formulations designed to give you unlimited creativity and the ability to create any shade. Neutral base colour that can be adjusted with primary colours and boosters to unleash your unlimited vision.
Safer hair colouring
Our colour uses ME-PPD a highly effective hair dye molecule, that is over 95% less likely to cause a new allergic reaction*. Our colours are free from PPD, PTD, TDS, Resorcinol, Fragrance, Parabens, Ethanolamine & others.
*While allergic reactions are reduced for those with aninitial PPD sensitivity, please consult a doctor before use and perform an AAT.
Advanced protection
A synergistic complex of Arginine and Maleic acid that is known to protect the hair from damage caused by the bleaching and oxidative hair colouring process.
Total grey coverage
Permanent*
Up to 100% grey coverage
Up to 3 levels of lift
Processing time: 35 min
*Overpigmented shades for extra grey coverage.
Demi
Up to 70% grey coverage
No lift
Processing time: 20 min
State-of-the-art formulas
Colour formulas expertly designed in Switzerland with the latest advances in hair colouration technology, balancing performance and health goals.
Just the right consistency
Cream texture
Non drip formula
Adjustable consistency for demi and
permanent applications
Even coverage and full spreadability for
colour saturation
Easy rinse out
Complete optimisation
Dynamic pH control, from ammonia-free to the pH level of your choice.
Mixing ratio: 1:1 - 1:3 depending on colour palette.
Developers: Demi: 5-20 vol, Perm: 10-40 vol.