In a progressive move that underscores the importance of sustainability in the beauty industry, Trevor Sorbie has committed to using yuv®’s advanced colour technology across all six of its UK locations. This collaboration introduces a new era of sustainable hair colouring, setting a high standard for eco-conscious practices within the professional hair sector.

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Trevor Sorbie’s adoption of the yuv® lab system showcases the industry’s first colour technology designed for sustainability. Built on a refillable cartridge system, the yuv® lab drastically reduces packaging waste and offers over a million customisable colour formulations, empowering colourists to unleash their creativity without compromising on eco-friendly practices. By choosing yuv®, Trevor Sorbie enhances both its environmental and customer experience commitments, ensuring that each client receives a fully personalised, sustainable service.

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Francisco Gimenez, CEO and Founder of yuv®, expressed his enthusiasm: “Trevor Sorbie’s commitment to innovation and excellence makes them an ideal partner for yuv®. We’re proud to work together to shape the future of sustainable hair colour, demonstrating that advanced technology can seamlessly integrate with eco-responsibility.”

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Trevor Sorbie’s creative team has embraced the yuv® system across their salons, allowing clients to experience the highest level of colour customisation with minimal environmental impact. The technology’s refillable components reduce waste, while yuv®’s advanced ingredient technology ensures consistently flawless, bespoke results.

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“At Trevor Sorbie, innovation and sustainability are central to everything we do,” says Bree Davie, Co-CEO of Trevor Sorbie. “Partnering with yuv® enables us to offer our clients an unparalleled colour experience that is both forward-thinking and environmentally friendly. This partnership represents our dedication to delivering exceptional results without compromising our commitment to sustainable practices.”

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The collaboration between yuv® and Trevor Sorbie marks a pivotal step in sustainable beauty, combining the best of colour technology with a focus on environmental responsibility. By integrating yuv®’s innovative system, Trevor Sorbie has reinforced its position as a leader in the professional hair industry, setting a powerful example for eco-conscious transformation.

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