This accolade celebrates her innovative and visionary approach to the beauty business, particularly through her new co-working space for freelance creatives, Stā Studios. 

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Samantha's award-winning work with Stā Studios, a co-working space for freelance creatives in the hair and beauty industry, has been a game-changer. The mission behind Stā is to empower independent professionals by offering a modern, thoughtfully designed space that is tailor-made to meet their unique needs. Stā Studios provides the infrastructure for creatives to thrive while challenging traditional business models in the industry. By creating a workspace that encourages flexibility and fosters a sense of community, Samantha has redefined how the freelance beauty community operates, both digitally and professionally.

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Alongside Stā, Samantha has continued to push boundaries with SCL, her multi-location salon group based in central London. As a successful business owner, she has expanded SCL into three locations, demonstrating her commitment to innovation, sustainability, and excellence. Through SCL, Samantha showcases her expertise in both creative and commercial aspects of the hair industry, further cementing her position as one of the leading business minds in the sector.

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The success of both Stā and SCL is a direct reflection of Samantha’s ability to merge creativity with business strategy. By offering an environment where both emerging and established artists can grow and thrive, she is setting new standards in the beauty industry, ensuring that sustainability and forward-thinking practices are at the core of everything she does.

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At yuv®, we are incredibly proud of Samantha and her continued impact on the industry. Her recognition at the Creative Head Most Wanted & List Awards is a testament to her ability to combine innovation with business acumen, pushing the boundaries of what’s possible for the next generation of creatives.

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Congratulations again, Samantha, for this well-deserved achievement!

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