This partnership marks a historic achievement, as their salon, Jack & The Wolfe, becomes the first globally to use yuv® colour exclusively. Known for pushing boundaries in beauty tech, yuv® has found ideal collaborators in Jack and Lydia, who bring a wealth of experience and creativity that aligns with yuv®’s commitment to innovation and sustainability in professional hair colouring.

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Jack and Lydia, co-founders of Jack & The Wolfe, are recognized figures in the industry, celebrated for their expertise and forward-thinking approach. Lydia, an accomplished colour specialist, is known for her mastery of colour science, while Jack’s award-winning session work and influential digital presence have set trends across platforms. Both bring fresh perspectives that resonate with yuv®’s vision to elevate the art of hair colour.

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At their salon, Jack and Lydia’s team has already begun working with the revolutionary yuv® Lab, a system designed to transform the way colourists engage with creative formulation. This exclusive collaboration not only highlights Jack and Lydia’s dedication to sustainable beauty but also establishes Jack & The Wolfe as a hub of innovation in the hair industry.

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Francisco Gimenez, CEO and Founder of yuv®, expressed his enthusiasm, stating, “We are so proud to welcome Jack Mead and Lydia Wolfe to the yuv® family. Their commitment to pushing creative boundaries and their influence in the industry make them an ideal fit for the brand.”

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By partnering with yuv®, Jack and Lydia are positioned to inspire professionals across the industry, sharing their expertise to unlock new creative potential. As ambassadors, they will help lead yuv®’s mission to redefine professional hair colouring with advanced, eco-conscious solutions.

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