As an exhibitor, we were thrilled to showcase the yuv® Lab, our revolutionary approach to hair colouring, alongside live performances from some of the most innovative and talented names in the industry.

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HairCon 2024 was a creative hub for hairstylists, barbers, and salon owners from around the world. The event offered a unique mix of trade show elements and live stage performances, allowing professionals to explore new products, gain valuable insights, and engage with industry leaders. With 10 headline partners and a variety of on-stage showcases, HairCon was the ultimate destination for discovering the latest trends and techniques. The event served as a platform for professionals to collaborate, learn, and elevate their skills, making it one of the most anticipated events in the industry calendar.

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At HairCon, we had the honour of presenting three outstanding shows, each one reflecting the limitless creativity that the yuv® Lab unlocks for professional colourists:

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Jack & The Wolfe – A Modern Fairytale

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The first show saw Jack Mead and Lydia Wolfe of the Jack and the Wolfe Salon present their Modern Fairytale inspired performance. Their show wove together a captivating story with their signature fairy core aesthetic, blending intricate hair colouring and styling with a whimsical narrative. Known for their massive social media presence and award-winning work, Jack and Lydia showcased their distinctive approach to colour artistry. Their performance brought an exciting fusion of colour and fashion to the stage, capturing the audience’s imagination and inspiring fellow professionals to push the boundaries of their creativity.

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Grace Dalgleish – Beyond the Canvas

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Next, Grace Dalgleish, yuv®’s creative driving force, took to the stage with the world’s first yuv® show—Beyond the Canvas. Grace’s presentation offered an immersive journey into bespoke colour narratives created using the yuv® Lab. Grace’s boundless creativity and mastery of colour shone through as she demonstrated how the yuv® Lab enables professionals to personalise and customise shades in ways that were once thought impossible. The show highlighted Grace’s trailblazing approach to colour, cementing her position as one of the most innovative and visionary colourists in the industry today.

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Trevor Sorbie Creative Team – A Trevor Sorbie Show ‘Re-imagined’

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Finally, the legendary Trevor Sorbie Creative Team—featuring Nathan Walker, Ryan Forsythe, Giuseppe Stelitano, Tizi Di Marcelli, Bree Davie, and Alan Di Marcelli—brought their Re-imagined show to the stage. The performance took a fresh look at iconic styles from the past 45 years, reinterpreting them with modern techniques and tools. The show was a celebration of the pioneering work of Trevor Sorbie, whose legacy in hairdressing continues to inspire. The team’s innovative approach to hairdressing and the seamless integration of yuv®’s technology demonstrated how tradition and innovation can come together to redefine the future of professional hair colour.

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Beyond the stage shows, HairCon 2024 provided an incredible opportunity for yuv® to connect with professionals from all over the world, share our cutting-edge technology, and engage in valuable conversations about the future of hairdressing. The event offered a perfect mix of inspiration and knowledge, with a trade exhibition showcasing the latest products and services for the beauty and hairdressing industries. It also featured live stage shows, where industry leaders shared their creative expertise and new techniques, pushing the envelope for hairstylists and salon owners alike.

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HairCon 2024 further reinforced our belief in the power of collaboration, creativity, and sustainability. By partnering with influential brands and ambassadors, we are paving the way for a more innovative and sustainable future for the hair industry. Our partnership with such exceptional talent—alongside the power of the yuv® Lab—positions yuv® as a leader in transforming the hairdressing landscape.

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We are incredibly proud to have been part of such a landmark event and look forward to continuing to push the boundaries of what is possible in professional hair colouring, combining creativity, precision, and sustainability to elevate the salon experience.

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